No doubt, many aspects of a business model are important when opening up a brick and mortar business in today’s world. For example, retail design solutions are becoming increasingly important, not only to compete with other physical companies out there but the allure of online shopping.
If you think about it, site designers make websites look very appealing. They can use any image, and they can create any type of atmosphere they wish to create. Furthermore, people can shop at these online locations without having to get out in the real world.
Out in the real world, many of these companies – such as The Home Depot – are designing their own websites to accompany their brick and mortar existence. But, they are still trying to of course offer the opportunity for people to shop in person. For major companies, this is still easy, but for smaller businesses, this can be quite devastating.
Think about it for a minute. When is the last time you went into a pizza shop? Many people still do of course, but the world is obviously moving toward the virtual world of online ordering. Delivery has long been an option, and now many people almost never set foot in the store.
Now, in order for these people to order pizza, they must still associate a certain brand with prominence. Furthermore, pizza businesses must advertise online and incorporate websites to accommodate the changing world. Now, these pizza places must still physically make that food. So, they might not have to worry about actual store design as much as most.
What about the other stores though that are going to lose the reason for having an in-person store because they’re not serving up pizza? As everything moves online, to keep a brick and mortar store open, store design is everything. As the world continues to move forward, what is going to happen next?
Watch the webinar below by PandoDaily on Global e-Commerce: